I don't know. Fish sandwich...

"Hey 'sweet thang'... Can I buy you a fish sandwich?"

-Leon Phelps, The Ladies Man (2000)

Very seldom can fast food be a religious experience. However this is the case with the Filet-O-Fish sandwich at McDonald's. Quite literally it was conceived in 1963 out of a need to provide a 'fast' food substitute when a growing decline in sales occurred during the meatless Catholic Fridays of Lent. From that point on the 'holy' (actually hoki or pollock) sandwich took off in popularity and has been a staple of the McDonald's fast food restaurant franchise.

"I don't know. Fish sandwich..."
-Homer, The Simpsons [3F05] King-Size Homer

The Filet-O-Fish has survived over 40 years partially due to creative and ingenious advertisement campaigns. For example, in 2009 McDonald's launched an ad campaign in time for lent involving "Frankie the Fish", and electronic mounted fish similar to "Big Mouth Billy Bass". The commercial has become wildly successful sparking Facebook fan groups, knock off online adds, and ring tones. The commercial itself has gone viral on YouTube generating more than 1 million views. You can even purchase a Frankie version of the Big Mouth Billy Bass which sings the commercial.



For all of the criticism McDonald's has gotten over recent years, they have always provided exactly what the consumer needed at that time. I'm curious to see what the next item to join the McDonald's menu is!